December can be a month of non-stop ecommerce activity with flash sales, rapid ad optimization, and fulfillment mayhem. It is also an opportunity for content marketing.
Helpful, informative, and entertaining content can still cut through the noise. Articles, videos, and podcasts that inform and inspire shoppers will attract attention long after the last order ships.
After all, content marketing is the act of attracting, engaging, and retaining customers not for one month, but long term. What follows are five content marketing ideas your ecommerce shop can use in December 2025.
